In 2017, the Calgary based Tetrad Sound team began their journey like any other promoter. Grassroots, boots on the ground type guys who had an enormous passion for Electronic music. Founded on strong family morals and a knack for what a memorable event experience should feel like, they are unequivocally one of Western Canada's youngest up & coming music collectives in the industry. From underground Drum n Bass and Dubstep to Halftime and Riddim, the team of young entrepreneurs aim to bring you nothing but the best experience along with the finest talent the region has to offer. With their incredible network of extremely talented and passionate individuals, the sky is the limit.
The pandemic has brought on an onslaught of challenges for the team, but a lot of these turned out to be blessings in disguise. It has pushed them to new heights, forcing them to think outside the box. They turned their focus to online engagement and livestreaming, growing their online brand presence and making connections with moguls in the industry, and once restrictions were loosened up they began planning their very own music festival "Hard West" which saw completion at the end of July 2021.